Jason Ohler is an enthusiastic proponent of Digital Storytelling and Literacy. In 2005 Jason spent some time in Cork as part of a program called “Stories of Culture and Place” in association with the University of Alasks’s Geography Program. He helped pupils create stories with original artwork and then edit them into a production using a green screen (Chroma screen) environment. You can read about the process here on Jason’s own website.
Recently I read a quote from Jason about “Transmedia Storytelling”. He said and I quote ““Transmedia Storytelling is absolutely huge everywhere except education, for some reason!” While digital literacy has always been of great interest to me, Transmedia Storytelling was a totally new concept.
Apparently the concept was developed by Henry Jenkins, an MIT professor, in 2003. He defined it as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.”
TStoryteller suggests that there should be several strands to future use of Transmedia Storytelling.
1: Pervasive – the story is available on multiple devices, anytime and anywhere. Reality and Fiction are blurred.
2: Persistent – the story evolves even if the author isn’t engaged with it. Audience activity and real world factors shape the story development.
3: Participation – the audience is able to interact with story characters, locations and each other.
4: Personalised – the audience can personalise their experience with the characters and environment.
5: Connected – a seamless, integrated experience is available to the audience.
6: Inclusive – the experience is available across a range of devices and engagement styles so that it is not just confined to expensive smartphones or tablets.
7: Cloud based – the experience is managed from the cloud to permit the other 6 stands to function in real time.
So is 2015 the year when Transmedia Storytelling makes its presence felt in the education market and if so is there a platform that could make this happen?
Step forward “Conducttr”! Conducttr is an entertainment platform that brings three products to a cloud based service – a content management system, an audience relationship manager and a story telling and gaming engine. The platform’s features are extremely impressive and make for some exhaustive reading; sadly, as is the case with lots good ICT’s, it doesn’t come cheap! The featured pricing is £500 per annum; however I note that educational establishments should make enquiries for educational sector prices. There is also a 14 day, fully featured, free trial available.
Having previously worked with Transition Year (TY) students to create Documentaries, I can see a future for Transmedia Storytelling as a TY module.
See for yourself the promo video for Conducttr: