Kiddle: The All New Child Friendly Search Engine

The internet may make homework a breeze for youngsters, but many parents worry their children may stumble 12715_104112_0-775838across something inappropriate when searching online. In a bid to solve this problem, a new search engine for children has launched called Kiddle. Featuring Google’s famous colors in its logo, Kiddle swaps the plain white background found on the popular search engine’s homepage and instead features an outer space theme, complete with planets and a robotic alien under the search bar.

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Kiddle is essentially a visual search engine for children. While Kiddle has not been created by Google, it uses the search engine’s ‘safe search mode’, as well as human editors to weed out inappropriate content. It allows children to do a Web, images, news or video search. Once a child enters a query into the search bar, Kiddle will pull up a list of related links. Its aim is to ensure that no explicit content and a curated list of sites will only appear in results.  The first one to three results will include safe sites and pages that are written specifically for children that are handpicked and checked by the editors. The next four to seven results will feature sites that include content that is written in simple language so that young children are able to comprehend what they are researching. These too are handpicked and checked by the editors. Results eight and onward include sites written for adults that are still filtered by Google safe search but are a bit harder for children to comprehend.

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“Since Kiddle results are either handpicked and checked by our editors or filtered by Google safe search, you know you get child-oriented results without any explicit content. In case some bad words are present in a search query, our guard robot will block the search,” the About Kiddle page reads.

For example, if a child were to search Miley Cyrus, news about her personal life, her Instagram and her Twitter accounts are not shown. Instead, children will only get family-friendly biographies about the Image1star.Parents can also block additional keywords by submitting a form, and may also request to block a site they feel is not suitable for children.Other key differences are that Kiddle search results feature more illustrations with big thumbnails and a large Arial font so kids can better read the text. The search engine also doesn’t collect any personal information and clears
its logs every 24 hours.

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